Welcome to our e-shop, where our love for metalsmithing and art creates the brand “La JOYa”.

La JOYa is a Greek brand created by Krystallia Boura.

Since 2009 she started making jewellery with different materials and techniques. After studying at the school of design and handmade jewellery in Athens, in 2019 she opened her physical store and workshop in Koukaki, Athens.

All jewelry is handmade from start to finish with attention to detail and environmentally friendly techniques.