Our Story

La JOYa is a Greek brand created by Krystallia Boura.

Since 2009 she started making jewellery with different materials and techniques. After studying at the school of design and handmade jewellery in Athens, in 2019 she opened her physical store and workshop in Koukaki, Athens.

Having a strong love for nature, which is her main source of inspiration, she creates unique pieces in clean and simple lines. The materials she uses are silver and brass, moulds of various natural elements and precious and semi-precious stones.

All jewelry is handmade from start to finish with attention to detail and environmentally friendly techniques.

From our tiny lab in Greece we send you sunny vibes with each and every piece of jewelry!

Our Lab